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Moi, c'est Delphine, aka Aqualine sur la toile ... Eleveuse de furets, Muse 2.0 et Docteur en Ridiculogie Publicitaire ! Bienvenue sur Le Pire de la Pub, le blog des petits et gros dérapages d'hier et aujourd'hui ! (Ceci n'est pas un blog anti-pub !) En savoir (un peu) plus ...

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L’histoire de la Dame qui pondait des paquets de Mir Laine

03/10/2009 par Aqualine à reçu 4 Bafouilles »

« C’est doux ! C’est neuf ? Non, c’est lavé avec Mir Laine ! ». Voilà un slogan qui nous aura tous pour le moins marqué, si bien qu’il est quasi entré dans notre culture … Un slogan efficace donc, mais vous souvenez-vous de cette publicité de 1991 ?? Rien ne vous choque ??

La vidéo ici

Oui, je me pose la même question que vous ! Elle les pond ou quoi ??? Je pense que cette demoiselle a un pouvoir magique ! Elle fait apparaître du Mir Laine !! Ca change des lapins !
Oui, je sais je suis moqueuse, mais très franchement là y’a un petit soucis de script …
J’attends le jour bénit où une jeune fille montera dans mon bus et pondra des billets de 500 euros avant de faire une distribution générale …

Tags: , , ,

Classé dans : 80's, Produits d'entretien


4 Bafouilles » à “L’histoire de la Dame qui pondait des paquets de Mir Laine”

  1. PETIT Sébastien dit :

    Cette pub change un peu de celles que l’on voit actuellement sur les lessives : elle insiste plus sur la perception des consommateurs ( « c’est doux, c’est neuf … » ) plutôt que sur la conception purement technique du produit ( « oxygène actif qui pénêtre au cœur des fibres, … », … ). On a parfois l’impression, plus particulièrement pour les pubs de cosmétiques, que les consommateurs sont tous diplômés en chime !
    Il est vrai qu’il peut sembler bizzarre de transporter sur soit des barils de lessives ( en effet ! ), mais aujourd’hui je crois que pas mal de gens ont sur eux des produits de nettoyage : notamment des solutions hydroalcolique pour se laver les mains. Mais je suis d’accords : c’est quand même vachement moins encombrant que des barils de lessive ^^

    • Aqualine dit :

      C’est vrai que c’est flagrant pour les cosmétiques, le nombre de spots télé qui regorgent de termes techniques, ça donne l’impression très désagréable d’etre une bille …
      Merci de ton passage !

      • Axeldark dit :

        On peut dire ce qu’on veut mais le slogan reste et est resté dans la tête même des années après le passage de la pub.Et pour une marque c’est quand même important. Il n’y a qu’à voir l’exemple de Tropico.
        Mais c’est vrai qu’on se demande d’où (excusez moi le terme) elle les chie ces paquets de Mir Laine.

        • Aqualine dit :

          Ah ça je ne peux pas nier qu’ils ont bien joué le coup du slogan … (je le dis aussi quand c’est bien !!) … Mais le coup des paquets, ça reste un mystère ;-)


Bafouiller


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